AMIGHETTI : Crafting a global hairdressing legacy

Andrea approached us with two primary objectives: to expand his audience across multiple platforms and to monetize his growing following. Faced with limited hours to meet the increasing demand for his hairdressing education, we developed a bespoke online platform. This subscription-based academy offers over 20 detailed haircut tutorials, complete with voiceovers and bi-weekly updates, accompanied by comprehensive newsletters outlining each step.​

Beyond Instagram, Andrea's engagement and reach were not reflective of his brand's quality and stature. To address this, we executed a comprehensive SEO overhaul, optimising content tailored for each platform—Instagram, TikTok, YouTube, and more. This strategic initiative resulted in a remarkable growth of over 300,000 followers across all channels, solidifying Andrea's position as a global leader in hairdressing education.​