The Art of Arrival: Launching the Amiro Barbershop Brand That Took Zurich by Storm

When we first met this brand, it existed only as a vision—no website, no digital footprint, no local reputation. Just raw ambition and unparalleled skill, waiting to be discovered. From the ground up, we laid the foundations: launching a Google Business profile, designing a sleek, responsive website, and establishing a presence across every major social channel—each one crafted with intention, aligned with the brand’s identity, and primed for growth.

The challenge? A new barbershop entering an unfamiliar market in Zurich, a city with no history to lean on and no audience to inherit. But the opportunity? Limitless.

In just six months, we transformed obscurity into obsession. An audience of over 34,000 followers ( and counting) began to form around the brand—drawn by magnetic storytelling, premium visuals, and a consistent celebration of the barbers' extraordinary talent. These were not just haircuts; they were experiences, expressions of identity, and symbols of trust.

Demand quickly outpaced capacity. Even after welcoming two full-time barbers to the team, the calendar filled faster than it could be managed—resulting in a month-long waiting list that continues to grow.

What powered this meteoric rise was more than just content. It was a seamless partnership between our industry leading marketing and some of the most skilled barbers in Switzerland. Together, we crafted a brand people didn’t just notice—they chased it.

Across Google and Fresha, over 650 five-star reviews now echo the same sentiment: excellence, every time.

And still, this is only the beginning.