Raven, Guillotine, Choppers- Building 3 of London's premier barbershops

When we first stepped into the world of these three Central London barbershops—Ravens, Choppers, and Guillotine—they were hidden gems, brimming with talent yet largely unseen in the digital realm. Each had fewer than 5,000 followers, no presence on TikTok, outdated websites, and neglected Google profiles—a digital silence unbefitting the artistry within their walls. Our mission was clear: not merely to build an online presence, but to craft a digital identity as sharp and refined as the haircuts they delivered daily.

We began with storytelling—seven high-impact reels each week, tailored to both Instagram and TikTok, for every location. Through these cinematic snapshots, we revealed the quiet mastery of each barber: their command of classic cuts, their fluency in contemporary trends, and their deep understanding of every hair type and texture. Consultation-style videos allowed us to go deeper, showcasing the barbers’ ability to listen, interpret, and elevate—a nod to their intuitive craft. Customers could see, perhaps for the first time, how their concerns were met with confidence, empathy, and style.

As we breathed new life into their digital spaces, we reskinned each website with a sleek, modern aesthetic—streamlined, responsive, and intuitively connected to booking systems and social channels. Search engine optimisation was also refined, ensuring discoverability matched the experience.

On Google, we transformed dormant listings into living testimonials. Ravens soared to over 900 glowing reviews and a pristine 5-star rating. Guillotine followed closely with a sparkling 4.9, and Choppers proudly held a 4.8—each profile a mosaic of trust, talent, and consistency.

The results? Ravens now commands an audience of over 40,000; Choppers boasts 28,000+ loyal followers; and Guillotine, once off the radar, now engages over 18,000 style-conscious fans. But beyond the numbers, something far greater was achieved: we positioned these three barbershops as London’s premier grooming destinations—where classic styles meets contemporary needs.

With a flourishing online presence came not only a wave of new clientele but a surge of skilled professionals eager to join the movement. The chairs are full, the team is growing, and the legacy is only just beginning.